Dan Murphy’s asked us to create an outdoor campaign that didn’t use any price or product.
The solution When Australians are celebrating, they usually have a drink in their hand. So wer focused on special occasions and how Dan Murphy’s ties into them.
Father’s Day
Australia Day
Election Day
Valentine’s Day
St. Patrick’s Day
Brownlow Night
First hot day of summer.
Creative Director/Copywriter: Ian BearArt Director: Jay Perrett